In turn, is an additional section embd in Google Analytics, and the tool itself has been operating (still in beta version) on the Polish market since October . The full instructions for its launch can be found here ssempaiblogdata-driven- attribution . To better illustrate the most important differences between the tools, we have prepar a comprehensive summary in xsl, which you can print and always have at hand ssempai.linktabelkaga-fa Attribution modeling in practice Now that we know the basic differences between Facebook and Google tools, it's time to get to work.
To better illustrate how to use both in practice, we will work with real data and a real example. We chose a client who operates in the luxury goods sector and, of course, is an online Japan WhatsApp Number List store. The data present below comes from paid Facebook campaigns and from one full calendar month ( days). The model we choose is first click or first visit attribution. In the case of Facebook Attribution, the select time period is Clicks and visits for days, Impressions for days. on the example of a client from the e-commerce sector (luxury goods). facebook attribution results The first panel in which we can find the data we are interest in regarding visits and conversions is the Results.
At this point, we will see a clear graph presenting the most popular sources of traffic. According to Facebook Attribution, paid actions on Facebook are the third most important source of traffic in a given time period. facebook attribution results Another place where we can find the data we are interest in is the Custom Reports panel. By selecting the traffic sources we are interest in, we can automatically create a graph showing the number of conversions in a given time period or even on a specific day. Presentation of the chart above, divid into paid activities in Facebook, Instagram, Messenger and Audience Network). facebook attribution custom report.