This same catalog is always eagerly awaited by customers, who are also notified on social networks and by email of its arrival. In addition, Ikea's digitization also involves augmented reality , which allows customers to try out 3D furniture directly in their living room and to shop online, without going to the store. With this added value, Ikea secures its place as a market leader and shows that it is possible to combine print and digital communication to grow in an ever-changing digital world.
A few weeks ago, Google announced changes to its various advertising brands . Indeed, if you remember correctly, Google AdWords became Google Ads. DoubleClick and Google Analytics 360 merged to become Google Marketing Platform. And finally, Double Click for Publishers and DoubleClick Ad fax list Exchange become Google Ad Manager. Many changes which do not turn out to be the only ones. Indeed, during its Google Marketing Live, the firm presented many exclusives that your Google SEO agency presents to you . The new Google Ads presented during Google Marketing Live 2018 Broadcast live a few days ago, Google executives introduced Google Ads' new advertising products based on machine learning and automation.
New features that seem to correspond perfectly to the major subjects currently being dealt with at Google. On the other hand, advertisers will soon be able to find these different formats. Indeed, the first will be deployed in the coming weeks while the others will be in a few months. Responsive Search Ads In 2016, Google announced the creation of its ETA ads, for Expanded Text Ads. A format with longer titles and additional fields. Today, Google Ads offers a whole new ad format based on automation and machine learning.