Even if you're working alone, this is still a valuable step because it helps you consistently replicate results. We use a project management system called Teamwork and a customer relationship management (CRM) system called Hubspot to do this, and once integrated with Gmail, we can literally log every email we send without any extra effort. We also use Boomerang for Gmail to automatically remind our team to follow up if we don't receive a response within a specified time. (
Of course, there are many project management and CRM tools available, and you should spend some time evaluating which ones work best for your needs, situation, and workflow. Which is best for my team may not be the best for you.) One of the most jewelry photo editing service powerful features of using a CRM to document your link building efforts is that you can assign contacts to specific campaigns and even apply tags so you can categorize, track and report on your efforts. This means that if I need a list of people we have an existing relationship with (because they have already been linked to our clients), I can quickly and easily pull up a list and connect.
We're much more likely to win a link from one of these people than we would with a cold email to a stranger, so it can be a huge productivity booster. However, these tools are not only effective for existing relationships. The vast majority of your initial cold emails will be ignored or declined, but a CRM lets you set reminders to follow up on link leads. That way, over time, you can develop and nurture a relationship that eventually makes it easier to bond with them in the future. There's both art and science to doing this well, which is covered in an article on Marketing Land titled How to Get Your Content Amplified by Influencers.