The leads on such a list are mostly unqualified or enriched. In addition they are mostly static or you can only use them up to a certain point in time. In short: buying lead lists not only costs you money but in the worst case also a lot of valuable time if you still have to check and qualify these lists yourself. Then the data is often outdated after a few days or weeks and at some point you usually have to destroy it. Furthermore you have to be on your guard with regard to the GDPR : You cannot simply use such lists for mailings or similar because you risk warnings so quickly.
Our tip: It is better to invest in a sales intelligence tool that automates and dynamically pushes your sales with high-quality leads and lead lists. How do you best structure your BB lead Latest Mailing Database lists? Like everything in everyday working life your BB lead lists should also have a structure. Especially if you want to work efficiently it makes sense to cluster or group lead lists. Otherwise you're wasting careless thinking while you're working through the lead list. Introduce lead scoring Lead scoring is the evaluation of a lead. Depending on which categories are important to you you award points for a lead. In the end you can recognize the promising leads in your lead list by a high score.
You are probably asking yourself the question: How do I determine my criteria or categories? The best thing to do is look at your favorite and existing customers. What criteria do they show? A few examples of categories : location of the company turnover of the company number of employees of the company branch of the company service of the company Technical requirements tools used integrations etc. Of course you can also set individual criteria and rate them accordingly. BB lead lists - with lead scoring. Reactivate your old contacts Lead lists can of course also be used for up- and cross-selling or for later sales talks.