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Because let's be honest: have you Telemarketing List never put a difficult word in a text or presentation to appear smarter? If you say 'no' you are the exception, because research shows that almost everyone (86%) does. Smart people use difficult words, so difficult words make you seem smarter, don't they? Low status People at low-status universities think so too, Telemarketing List because they use more jargon than people at better universities, according to researchers Brown, Anicich & Galinsky.