It is data driven marketing , decisive for: Segment your audience more effectively Strengthen customer loyalty Foster a feeling of affinity with the brand 6. Social listening Follow conversations on social media to actively interact with the target . Social listening ("listening on social networks") can be useful in several circumstances: When someone mentions your brand If a customer has a problem or question . Delivering real value quickly is crucial for corporate image. It's not just about reactivity, but above all about proactivity. Trends need to be anticipated if you want to understand how customers react to change If you need to analyze the competition . Monitoring your direct competitors helps you understand how they interact with your audience.
Do they do it right? What are they doing wrong? What mobile number list could they do better? 7. Close-knit communities More and more people are using social media , but how many are actually using it? For many,the incessant flows of information has become a problem, and for this reason they are looking for digital "places" in which to experiment with other methods of communication: for example communities , communities of people who share ideas, values, objectives, etc. The smaller and more close-knit communities are, the more they generate high engagement and conversion rates.
For this reason they cannot be missing in a 2023 social media strategy. Facebook and LinkedIn are the social media naturally most likely to form communities: in the last two years, in particular, with the social distancing caused by the pandemic, both have seen a dramatic increase in the number of communities. Use communities to your advantage by following these tips: Promote interaction and dialogue by posting engaging content Clearly define your brand values Collect user feedback, suggestions and data Lead the conversation with customers and make them interact with each other Give followers a "home" by making them a "family": fostering a sense of belonging strengthens the brand and builds customer loyalty 8. Sustainable corporate values The interest in issues of social justice (politics and the environment in.