AMP technology You can read more about AMP technology in the article AMP technology in Gmail . To sum up email marketing thanks to AMP technology may be a revolution but marketers are already able to create extremely engaging newsletters. This is important because subscriber demands continue to grow. of the pyramid of subscriber needs and do not hesitate to climb to the next level of email marketing. You will learn more about creating email marketing communication that recipients will love from my presentation which I presented during the InfoShare conference.
The value of transactions in this report is also assigned to them i.e. many times to different sources. However this is not a problem if you know what this report shows. It shows how much you could hypothetically lose if the whatsapp mobile number list campaign did not exist. Comparison of attribution models The last report connects to the two previous ones. You'll find it in Conversions > Multi Channel Funnels > Compare Attribution Models . It shows how the conversion value would be assigned to individual sources if we did not consider them in the Last Click non direct model.
This approach is very well illustrated by a somewhat hackneyed but very accurate example the match is won by the whole team not just the player who scored the goal. So what if we wanted to split conversion across all the traffic sources that contributed to it? To answer this question you'll need to know attribution models. You can find the description on Google or directly here. The report itself allows you to compare different ways of attributing conversions to sources in the funnel. It doesn't answer which model is better. You will have to figure this out yourself by analyzing your data in Google Analytics. Because as always it depends .