The previously published "Tool APP Community Topics Cold Start-Taking Midea Mercure APP-Scenario Zhihu as an Example (Scenario)", as the first sharing of IoT products, this article describes the community of a tool APP , the methodology of how to cold start a topic.
For a product manager, when you get a project, and according to your existing methodology, you will face the most challenging moment when you finally come Buy email list up with a project promotion plan based on your existing methodology .
Many product people think that raising requirements is to output a sufficiently detailed and logical PRD (Product Requirement Document), product requirement document, to describe the business logic needs of the product.
In fact, PRD is only an external bearing form for describing business logic and promotion ideas. What should be paid more attention to is the thinking of the product people themselves .
How to raise demand? I think the link you are in can be divided into two stages: First, you must learn to convince people with reason, that is, why do you do it ? You need to convince the client of your needs why your needs are reasonable and why you should call their resources; second, you must learn to grasp the key points and show others by law. The law here is the method, which is to tell the undertaker what you want to do .
Both "reason" and "law" are inseparable from the support of data. When others question your needs, please show the data, it is the most convincing tool!
This article shares the thought process of establishing a data indicator system in the process of business promotion, taking source entry and behavioral funnel as examples . How to define the user's participation behavior, how to set the behavior funnel and how to classify the user's source entry are all views shared this time. But because of the diversity of the actual business, what I share here is just my thinking process. After all, numbers exist on the basis of things, and I hope to have some inspiration for everyone.