The summer K12 war is imminent. In order to attract bulk sms service customers, everyone has tried their best. Recently, there is a product called Punch 0 Yuan Xue, which is very popular on the distribution platform. Some single products and even one product sold 30,000 units in one day. Revenue exceeded 10 million. The core highlights of 0yuanxue's products are: a lot of content, low unit price, and you can learn for free if you insist on learning, taking into account all the bulk sms service benefits that users want. It seems that the effective means of acquiring customers can be copied or is there a pit in operation planning? Let's disassemble it together.
According to the 20 distribution platforms surveyed bulk sms service by Yifan, it is very likely that the product Parent-Child Spoken Language will sell 30,000 copies in one day, which is also in line with the real-time revenue of 1,000 yuan for the product of 0 yuan. So what are the details behind the packaging? Let's continue to see: 1. Highlights of product bulk sms service packaging of 0 yuan learning 0 yuan learning: reduce the purchase pressure of parents' learning courses, and you can get cash back by reporting in advance; Course length: Generally, the market for a course is 20-100-200 sessions, which means that the unit price of the course is very low; Affordable purchases:
In addition to punching in 0 yuan to learn, you will also bulk sms service give away physical or online virtual products; From the user's point of view, product packaging has a lot of content, low price, and free learning if you insist on learning. For users, it is a product without resistance, with the lowest cost and the greatest value. For the channel side, it is also the most willing Pushing this product, this model is a derivative of low-cost grouping model, and the core user psychology is bulk sms service greed for cheap. 2. Type of product duration for which 0 yuan learns Short light classes: 2 weeks of class hours, full cash back after punching in; Medium and light courses: The number of class hours is 125, and you can clock in for 120 days within 180 days; Long light class: 299 days to clock in, continuous learning;