According to the "2019 Q4 Mobile Internet Industry Data executive list Research Report" released by Aurora Big Data, in December 2019, Xiaomi Youpin, which has been executive list online for less than three years, entered the top 10 comprehensive e-commerce platforms for the first time, ranking with a comprehensive penetration rate of 3%. seventh. In the face of fierce competition in the e-commerce industry, why did Xiaomi Youpin rise rapidly in such a short period of time? the macro environment of boutique e-commerce. .
Can it go further in the future and come executive list from behind? This article will give you an in-depth understanding of the operation logic of this company and the boutique e-commerce industry by analyzing the perspective of Xiaomi Youpin. This article will analyze the following aspects: industry analysis Competitive Analysis User value analysis business value analysis Product iteration analysis Product executive list Structure Analysis Summarize 1. Industry analysis Looking at the e-commerce market, the pattern is roughly set. Ali does his part and occupies half of the country.
Pinduoduo took a different approach, came from behind, executive list and developed rapidly. The user base of should not be underestimated. It is increasing year by year, executive list and there are not many traffic dividends left for the chasers. However, with the development of the national economy and the transformation of consumption concepts, boutique e-commerce, as one of the subdivisions of e-commerce, still has huge potential. Since the e-commerce industry is greatly affected by macro factors, the PEST model is used to focus on analyzing